Read this even if you have A.D.D…
I’ve given you so many valuable tips over the years (if you’re with me that long)
but this is definitely the most obvious – and the most valuable.
Even in its simplicity.
I’m going to share something with you that, if taken to heart, even in its
simplicity, will take you further than “probably” any other marketing tip
you’ll ever come across.
What is the biggest stumbling block; the biggest barrier, we as marketers
need to overcome if we want to get the right kind of attention – and make
more sales with our advertising?
Think on it for a sec.
You know what it is, right?
Even if you don’t; you do. It’s just a lack of thinking clearly, or maybe
b’cause it’s so damned obvious we miss it.
Isn’t that usually the way? We overlook the obvious, in favor of something
that should be more complicated, if it is indeed valuable?
We all do.
Did you know that, the average consumer is bombarded with up to as many as
5000 pieces of advertising every single day?
What’s that I hear you say?
You don’t see anywhere close to 5000 pieces of advertising each day?
Maybe that’s true, but know that most of the advertising you see, is
ignored by you. In other words, you’re not consciously aware of it all.
Doesn’t mean it’s exactly 5000, or even close to that number each day.
However, that’s the number studies are showing.
Did you also know that in the 70’s – the number was more close to 500?
Big difference, isn’t it?
And… yet… we tend to approach our advertising like it’s the 1970’s
rather than 2017.
B’cause most advertising concepts and strategies have been adopted from
the times of old.
Marketing itself hasn’t changed much since the days of Claude Hopkins and
David Ogilvy, but the mediums we use have dramatically changed.
We must adapt to that.
Rarely do we pay attention to how many advertising messages are being
completely ignored by the average consumer.
To get up close and personal with how devastating this can be for us as
marketers; we MUST think like prospects, not like marketers.
Hype, and high pressure headlines, sales copy and designed ads, certainly
do not work as well as they would have done in the 70’s.
This should be obvious.
It should be blatantly obvious.
But when we look out into the sea of advertisements in our market, you
wouldn’t believe that this is obvious to most.
Hype and high pressured sales messages are clearly on show around every
But they don’t work.
They can’t work.
And even if they did, you have to understand that the vast majority of people
will automatically, and unconsciously ignore them.
What I just shared with you, is so powerful, so clearly obvious and right… that…
to the smart person who doesn’t stick their head in the sand; they can take this
knowledge and do something wonderful with it.
Yes, I said wonderful; what of it?
So, what’s the biggest stumbling block, the biggest barrier we all face as
marketers in 2017?
Patience my sweet, patience.
This email is already too long.
We’ll continue this one tomorrow.
For now, just think on what we just went over – and when I say “think”…
really think about it.
Until tomorrow then.
Wear something really nice.
That brown top you wear sometimes, is nice on you.
Put that one on.
And for goodness sake, get a haircut. Jeez.