The power of being unconventional.
It’s very important to have in your marketing.
Conspiracies… etcetra etcetra etcetra…
…they’re all great ways to get that all important attention we marketers
We are, after all, in the attention getting business.
Problem with most marketing messages these days, though, is NOT the
attention getting, it’s more the problem of getting the WRONG kind of
Too many products hyped up to the hilt claiming to be the holy grail of
money making strategies.
These are the resorts people have stooped to in order to stand out.
They have no real clue how to get attention without deceiving people
into looking at what they have to offer.
Truth is, they DON’T know any better.
All the greats used clever “unconventional” headlines in their messages
to get people to stand up and take notice.
Remember, your headline is 80% of your whole message.
I don’t know how many people opened this email b’cause of the subject
line, but I guarantee it’s a fair amount.
Yes, clever, unconventional subject lines can make a big difference to the
attention your message gets… but NEVER forget that the message
MUST be relevant.
Like this email being relevant to the subject line.
You didn’t have a bloody clue what EXACTLY the email was about, but it
became clear once you clicked through.
I didn’t trick you.
I didn’t mislead or manipulate you either.
I didn’t need to.
Think on that ^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Anyway, a lot of the conventional ways of doing things in this business…
Can you see that for yourself?
If not, you ARE leaving money on the table for sure.
Go here next to see how I do things a little differently…
We’ll talk tomorrow