Every profession breaks down like this:
10% are great (The movers)
10% are awful (The wasters)
80% are average (The pussies)
Of course, it’s in the top 10% you want to be.
Now, that doesn’t necessarily mean you need to be successful right now.
For instance, here are just a few things to keep in mind: (I’ll assume you’re not a waster here)…
If you sell low priced products because you believe people buy on price, then you’re part of the 80%
If you market your business to anyone and everyone who has a credit card, then you’re part of the 80%
If you spend most of your time in places like the Warrior forum, you’re part of the 80%
Building Facebook fan pages because you like getting “likes” and shooting the breeze all day long?
Yep, you’re part of the 80%
If you haven’t clearly defined your goals, and values, then you’re part of the 80%
If you communicate with people like a corporate, formal wet blanket with a stick up your back side, you’re part of the 80%
If you’re intention is on making money ahead of providing extraordinary value to your customers, then you’re a douche, and part of the 80%
If you’re struggling to gain any traction in your business, using the same old tactics and strategies for longer than a year, and continue to do so even though they’re not making you a dime, you’re part of the 80%
Truth is, it’s extremely easy to be part of the 80%
The top 10% is a little harder.
That’s why it’s a smaller group of people though, right?
You have to be better than your prospect at getting what they want. If you cannot be better than their computer, then they don’t really need you.
Not rocket science, is it?
You need to be able to get that information for them, organize it, act upon it, and deliver it to them in a way that they can understand it quickly and easily and implement it quickly and easily. If you can’t or won’t do that, you can be replaced by almost anybody, including themselves.
And… if anybody else can do what you do, for a lower price than you can, then you’re a commodity – and therefore I have no reason to buy from you at all when I can go just about anywhere to get it.
With Email: Polarize and have personality. Don’t change who YOU are to suit anybody. YOU are your biggest asset.
With products: Give extraordinary quality, service, convenience and value. Your ability to supply your customers with knowledge, expertise, information, and education is critical to not only your success, but theirs, too.
This can be of help to you and your customers (It’s a win win)
With Pricing: You have to be the cheapest or the best. You cannot be both. And just know that people NEVER buy on price. Okay, some do, but do you really want to build a business around price shoppers?
Of course you don’t.
Yes, I know, I’m as subtle as a kick in the nuts.