Paper Thin Marketers…
Any way the wind… blows.
What is a paper thin marketer?
Is it a skinny, poor, broke person who happens to be a marketer?
That’s not the way I mean it, though.
Being truthful (novel idea for marketers) haven’t we all been on a
specific path one time or other, only to be blown of course?
Problem is, a lot of people just continue on that new path. The change
in direction didn’t bother them none. In fact, the change didn’t even
get noticed. They just kept moving foward regardless.
Isn’t that a good thing, though… to just keep moving forward,
Well, no, it isn’t.
I mean, if we get blown off course, onto a new path – and just keep
moving forward; it’s a clear indication that we had no idea where we
were going in the first place, right?
Paper thin marketers are always blown off course… and never realize
that it’s even happening.
To solve the problem of why so many people struggle online; we
certainly have to address the issue of “a lack of direction“… first.
In fact, that may very well be the ONLY logical reason why the failure
rate is spectacularly high in this Industry.
But let’s call it as it really is…
The people who are struggling, don’t actually want to set a
And yet, all the great books on business mastery, consistently tell us,
that without a destination, we have no way of knowing where we will
end up. And so, we end up following the same beaten path as everyone
else… or at least… the majority.
Not freakin’ good at all.
So why do we do this? Why do we fuck ourselves over by ignoring advice
that clearly has meaning and merit?
Is it because we’re morons?
Or b’cause we’re programmed to avoid anything that requires us to
think things through?
It’s the second one I’m sure.
Doesn’t mean that most people aren’t morons, though.
They clearly are.
Anyway, if you ARE struggling at the mo. I can ALMOST guarantee that
you have no destination set out before you.
In life, that can lead to a lot of pain.
In business, that certainly leads to being dead broke, or just as bad,
working for someone else and helping them get to their destination
So do yourself a favor friend. Tomorrow, sit down for as long as it
takes – and set out some sort of plan for where you want to be in 6
months, a years time. Whichever suits you better; but pick one.
If you’re nodding your head from side to side right now, saying… “I
don’t know where I want to go“… well… that’s your first point of
Figure that out.
Not knowing where you want to go, is not an excuse for not bothering
to find out.
I know. I know. You’ve heard it all before, right?
But have you done anything about it?
If so, greato!
If not, then you haven’t understood, that this should be done before
Because every day you sit down at your computer, banging away on your
keyboard, swishing and swashing your mouse from side to side, you are,
essentially, wasting a whole lot of fucking precious time.
Even if you do end up somewhere, somehow… you still prob’ly won’t have
any idea what you’re supposed to do once you get there…
Like arriving at the North Pole with your bathing suit. You got somewhere, but
anywhere else would most likely have been better. That’s the consequence
of leaving your destination up to chance.
Now tell me you’re not a moron.
By-the-by… it helps if you don’t have to sift through a walloping
amount of unnecessary bullshit along the way…