Hi friend A question I always get asked: Should I listen to negative feedback and criticism? Interesting question. Dan Kennedy once said, "Who you don’t serve is every bit as important as who you do. It is always okay to trim the tribe." Now I'm not saying you shouldn't listen to negative feedback if it's coming thick and fast - and from a lot of people, but if … [Read more...] about These are the very folks you should never listen to
We are not all 'bros' and 'dudes'. That was the thread title over at the Warrior Forum that got quite a bit of exposure. It started out with a woman talking about how a guy, who's email list she's on, start using the words "bros" and "dudes" in his subject lines, even though his email list had women on it. I'll say this: it's not the smartest way to filter your … [Read more...] about Incredibly Offensive To Use These Words?
Want to get a good handle on what not to do when advertising your business? Grab the Yellow pages or Golden pages and sift through all the advertisements. I used to hate getting junk mail in my letterbox at home. Now, I love to get junk mail, just so I can dissect the adverts. And you know what? Almost ALL of the ads in these publications, or mail pieces... … [Read more...] about How NOT to Advertise your Business
Do people buy on price? They may well do, but what about buying based on the lowest price? I'm sure there are people who will happily take anything as long as it's cheap. In fact, the Warrior Forum is full of peasants, tramps, pikey's and commoners who will do just that. Can you expect to get high value, though? That's what we want, right? We all want value … [Read more...] about Peasants, Commoners, Tramps, Hobos and Pikey’s
Didya duit? Okay, part three: We left off yesterday... "Will you now pay more attention to WHY people must delete YOUR emails, YOUR ads - and leave YOUR landing page without signing up?" You should be thinking like the customer. Why would they ignore your stuff? But where to start? Here... Pay attention to all the noise your customers and prospects … [Read more...] about Don’t Squander Your Biggest Advantage