As you know, the term “The Money’s in the List” has been widely used and abused over years and most people, in my opinion, have NO IDEA what that term actually means or how to make it work for them.
List building is powerful technique used by marketers and sales professionals to compile one or more lists of quality subscribers that are willing to do establish commerce with them. Lists also come in several forms these days, such as email, YouTube channel subscribers, social media followers and more.
In my years as professional marketer, I have learned many good and bad habits for proper list building and I’ve also picked up some great tools and technology along the way…enter “List Eruption” by Mark Thompson.
List Eruption is a Premium WordPress Plugin that combines opt-in/lead capture with Viral Sharing in social media. Implemented properly, this plugin can turn one subscriber, literally into hundreds or even thousands, depending on how well connected the subscriber is to others.
The purpose of this free training is to walk you through the features of this plugin as we build a campaign from the ground up. I then go into more advanced topics around traffic generation to market the campaign using different methods.
This training is NOT intended to be a sales pitch or a direct promotion. All resource links for the tools will be listed at the bottom for your convenience. Most of them are my actual affiliate links, but the primary focus of this article is to provide over-the-shoulder training for you to see several of these tools in action and being applied rather than just sold.
Step 1Interface Walkthrough
We will start our training by walking through the plugin interface and getting you familiarized with the framework and concepts.
Step 2Inserting Autoresponder Form Code
In this video I demonstrate how to generate and embed autoresponder form code into List Eruption for the opt-in form. I prefer AWeber as my platform of choice, but many others are supported such as the ones shown in the image below.
Step 3Utilizing Amazon S3 Links For Content Delivery
In Step 3, I walk through how to implement a cloud-based delivery solution for the actual file downloads. I prefer Amazon’s S3 Storage for secure delivery, but you may use any solution you prefer, such as your own hosting, DropBox or similar solutions.
Step 4Putting It All Together
In the final step, we will take everything that has been created and assemble it to become our List Eruption Campaign Funnel that will be fully-functional and ready to promote.
Here is the link to the finished List Eruption Campaign for you to test out yourself
Below is the latest screenshot showing the results of our promotional efforts for this funnel as of 10/16/16
Advanced Traffic and Promotion Training
In the training videos below, I cover several more advanced methods around generating traffic for our new List Eruption campaign. All of these methods are optional, but they are highly effective and I wanted to show you the results of each method as we implement them.
Traffic Method 1Safelist Viral Mailers Using Safelist Genie
Traffic Method 2AWeber Segmented Broadcasts To Target Lists
In this method, I demonstrate how to target multiple list segments in AWeber and send a broadcast email to those subscribers who were specifically targeted for our niche.
Traffic Method 3Using Push Website Notifications To Announce New Content
In this traffic method, I demonstrate using the Zen Notify cloud solution for sending out push notifications to all subscribers who which to receive alerts from me. There are many other solutions on the market today for push notifications, but I purchased the Zen Notify solution from Desmond Ong and it works very well. If you decide to purchase it as well, I will make sure you receive a full unlimited upgrade on your account at no charge if you use the link in the resources section.
CheckpointLet's review our progress of our traffic thus far
This video is to provide a quick update on the results of our traffic campaign thus far. I final analysis video will be provided a few days out to review the results of our marketing efforts.
Traffic Method 4YouTube Marketing Part 1 of 3
In this traffic method, I had to break up the training into 3 parts as it is fairly extensive. Ranking videos on YouTube for the purpose of marketing is an EXTREMELY powerful tool if executed properly. In the video, I walk through researching viable keywords that we can rank on the first page of YouTube (and in some case, the organic results on page one of Google).
Traffic Method 4YouTube Marketing Part 2 of 3
In this video, I demonstrate how I quickly create three unique versions of a video using the Content Samurai video creator in the cloud.
Traffic Method 4YouTube Marketing Part 3 of 3
In the last video, I will close by publishing the videos using Live Event Blaster as scheduled, prerecorded broadcasts in YouTube Live to get them ranked quickly.
In the screenshots below, you will see the ranking positions of our three videos as of the last update of this article on 10/16/16. As you can see, our goal was to rank three long-tail keyword phrases on the first page of YouTube. As a side benefit, Organic Google SERP placement can sometimes occur as well, yielding an even higher click-through rate:
Resources and Tools Used
The following resources and tools were used in the training videos. Beneath each tool title, I have listed the price of the base product or service, followed by an affiliate purchase link below it. I have organized them by the role/purpose of each tool:
List Eruption V2 - This tool is the core wordpress plugin referenced in this training.
Single License $97/Developer License $197
Purchase Link: http://whatithinkandmore.com/listeruption
AWeber - My preferred email marketing platform that I reference throughout the training.
Monthly Subscription (30-day free trial) then $19/mo up to 500 subscribers and then priced incrementally as subscribers grow.
Signup Link: http://whatithinkandmore.com/aweber
GetResponse - I am also a GetResponse user and their email platform is a very strong one and also directly integrates with JVZoo and many other platforms through their API
Monthly Subscription (14-day free trial) then $15/mo up to 1,000 subscribers and then priced incrementally as subscribers grow
Signup Link: http://whatithinkandmore.com/getresponse
Safelist Genie - This tool is used to email out to all Safelist Viral Mailers that you are a member of from one central location. The software runs on Windows only but could be ran on a Mac that has a Virtual PC OS running on it. The Safelist Viral Mailers that I have referenced in the training have free and lifetime membership options. As an exclusive offer just for those of you viewing this training, I am providing you with a list of Promotional Codes that you can redeem for mailing credits using the link below for Top Viral Mailers.
Monthly Subscription is $29.95 and can be cancelled at any time
Signup Link: http://whatithinkandmore.com/slgenie
Signup Location For Safelist Viral Mailers: http://whatithinkandmore.com/topviralmailers
Video Keyword Research
KeywordTool.io - A free keyword research tool that also includes a premium upgrade option. I primarily use this tool to determine keyword suggestion lists for Google Organic, YouTube and Amazon that I later use to refine in other tools.
FREE TO USE
Direct Link: http://keywordtool.io
VideoWave - This cloud-based platform was launched on Sept. 8th, 2016 and provides and online video editor and a few others tools. It also came with a custom Google Chrome extension that is the sole reason I use the platform. The "Magic Keyword Ranker" extension will analyze YouTube based on a collection of keywords (i.e. - the ones gathered using KeywordTool.io) and show you the chance of ranking it on the first page of YouTube.
Core Product costs $57 and the Pro version is $67 at the time of this writing.
Purchase Link: http://whatithinkandmore.com/videowave
PLR (Private Label Rights) Content Resource
Resell Rights Weekly - This membership service is one that I have used for many years now and is owned and operated by Mark Austin. There is a free membership that you can signup for and gain access to several PLR products released each week or you can subscribe to the Gold level membership that I do each month and get unlimited access to all of the PLR products offered in the library, which also includes access to larger collections with Master Resell Rights each week. All PLR content used in this training was obtained directly from RRW (Resell Rights Weekly).
Monthly Subscription ($1 Gold Level trial for 7 days) then $19.95/mo
Signup Link: http://whatithinkandmore.com/rrw
Video Creation and Authoring
Content Samurai - This tool is the one I used in the training to assemble and create the videos used in the Lead Magnet promotion. Content Samurai is a subscription-based service that works within Google Chrome and is platform independent. I have been a user of this tool for some time now and the services is rock-solid and their cloud servers are always available.
Monthly Subscription costs $47 per month if you signup using discount link provided below
Signup Link: http://whatithinkandmore.com/contentsamurai
Zen Notify - This online service allows for you to manage push notifications to the subscribers's browser for every website that you wish to implement it. Push notifications seem to be taking root as a strong new traffic source. It was created by Desmond Ong and is extremely powerful in my opinion. It is a one-time cost and if you signup using the link below, I will ensure that your account is upgraded to an unlimited status that includes signup templates, analytics and more.
Cost is $27
Purchase Link: http://whatithinkandmore.com/zennotify
Live Event Blaster - This tool is an extremely powerful piece of software developed by Vlad Christiansan and Stoica Bogdan of the Blaster Suite of tools. This is the software that I used to rank the promotional videos on the first page of YouTube by leveraging Live Broadcasts from pre-recorded material.
Cost is $67 for the standard license. I would recommended upgrading to the Professional license for the additional $37 (At the time of this writing) that would enable you to use multiple accounts
Purchase Link: http://whatithinkandmore.com/leb