I was asked an interesting question earlier about one of my marketing videos.
In the video I talk about how many marketers (solo ad sellers in particular) have given out terrible advice when it comes to creating squeeze pages.
Advice, by the way, which the majority of people on places like the Whiner Forum (or any forum with thousands of members) have taken to heart and use on every squeeze page they set up.
And it’s one of the reasons why so many people struggle to build targeted email lists.
What’s this TERRIBLE advice so many people are taking as gospel?
The blind opt-in approach to building massive email lists.
This is how it works:
Instead of telling people who land on your squeeze page what they are getting when they sign up to your list, you instead be as vague as fucking possible and force them to sign up out of curiosity alone.
In short: You create a bare-bones squeeze page with nothing but a headline and an opt-in form.
In fact, if you mosey on over to places like the Warrior Forum you’ll see these types of squeeze pages used all the time.
An example of a headline on one of these squeeze pages might read something like this…
“Who Else Wants To Make $12,987.45 in Less Than 30 Days”
Sign up below for your free guide…
See how that works?
Vague or what?
Anyone landing on such a page MUST sign up to see what the free guide is about.
They don’t know.
Nothing on the squeeze page tells them what the strategy/tactic is.
It could be anything.
And that’s a big problem if your goal is to build a targeted email list.
Because anyone signing up on your squeeze page out of curiosity alone, is automatically an UN-targeted suspect.
In fact, anyone signing up on a squeeze page out of curiosity alone, is an opportunity seeker who is most likely signed up to hundreds of email lists.
They are not only UN-targeted; they are UN-educated on the principles of what it takes to create an Internet business. People who will most likely never open your emails, and if they do, they will ONLY buy from you if your offer is very cheaply.
And yes, these are the very same people who will bitch and moan and demand YOU take responsibility for THEIR failures.
Now, you might be thinking, “Hey Marty, if these pages don’t work, then why on earth are so many people using them?”
I’ll tell you that tomorrow, as well as why most solo ad sellers would rather build UN-targeted email lists than targeted ones.
That’s a crazy statement for me to make, right?
How many of these little mistakes are you making in your business?
The sad truth is, you won’t know until someone points them out to you.
And that means you could be killing your chances of creating a successful Internet business, and not even know it.
That’s why I created my Five Page Funnel System
To help everyday people like you and me get the best out of the hard work we’re already doing.
P.S: Don’t forget:
Tomorrow I’ll tell you EXACTLY why MOST solo ad sellers WANT to build low quality email lists. It doesn’t make any sense why this would be the case until you know what you don’t already know.
See you tomorrow.