We all like lists, don’t we?
I do. As long as it’s not one of those cheesy self-help lists.
You know the kind: “10 Ways to Live a Much Happier Life”
I just threw up in my mouth a little.
Here’s a list…
5 Quantum Sized Bites of Email Insights (I seriously have no idea if that
makes sense or not)
Anyway, let’s get this list party started…
1. Ease up on the manipulation
I signed up for a webinar recently but didn’t attend (as we all do from time
to time) – and later got an email from the same marketer saying he missed
me not being on the webinar… and… he was worried about me.
The email was mass sent to prob’ly thousands of people.
This marketer in question has made millions – is respected – and ethical…
I have no reasons prior to believe he isn’t ethical, but I seriously have to
question whether that’s true after that message.
I mean. It’s only a little misleading. But misleading and untrue all the same.
It was enough for me second guess his motives.
I had to unsubscribe. It was the right thing to do.
Because just like everyone else online, I’m always filtering who I should
follow and listen to.
Give me a reason to leave, and I’ll leave.
Anyway, I doubt he’ll miss me.
After all, we’re all shedding subscribers on a daily basis.
Personally, I actively work to get unsubscribes.
But to do it by misleading people… is… well… pointless, and kind of moronic.
Unless you’re a manipulative bastard of course.
2. Never try to make everybody happy.
It ain’t possible.
People work very hard at being unhappy.
Trying to change that, is pointless… and less profitable.
Besides, people pleasing dilutes your message.
Would your friends like you as much if you were the same as everyone else?
I doubt it.
And that’s the point I don’t understand about most email marketers.
They try so hard to be the same.
They try to be nice and friendly all the time.
I know. I know. Friendly is the new black. We all should be friendly.
I get that.
But at the cost of blending in?
I don’t believe it’s a good strategy.
In fact, I think it’s dumb.
Hopefully you don’t open and read my emails because I’m friendly.
I’d say that if you’ve read a good few of my emails, “friendly”… is not one
of the reasons why you read them.
More likely it’s because I’m straight talking, and no nonsense.
And very, Very, VERY cool.
Now, if you send me a personal email, you’ll see that I am very friendly.
But to come across that way in an email sent to my whole list… is actually
pretty messed up.
Because NOT EVERYONE reading my emails is my dang friend.
They don’t really know me. And I don’t know them. So why act like I do?
Why act like I’m their friend?
It’d be a lie… and quite frankly, it’d defeat the whole purpose of being a straight
shooter and no nonsense marketing guy (that unintentionally rhymed, didn’t it?)
3. Stop promoting other people’s products to your email list.
Here and there, is fine, but until you have your own products to sell, you’re simply
a bum bandit affiliate… and no one worth listening to.
Anyone who tells you affiliate marketing is easier than being a product creator…
is a damn liar, an idiot… or both.
It’s an illusion that promoting other people’s products takes less time and effort,
rather than creating your own.
The time you save by not creating your own products, is then wasted by driving
traffic to your squeeze pages to build email lists… just so you can then send that
traffic to someone else.
You also have to work extra hard to establish authority in your market, as well as
having to sell products for just a commission… and… still not have the benefit of
getting your own customers.
4. Don’t underestimate the power of pissing people off on a daily basis.
You have personality. Don’t be afraid to use it. It makes you REAL.
I don’t know how many times I’ve looked at an email inside my inbox, scratching
my head wondering who the fuck this person is – and when I signed up to their
This happens to me, so I know it happens to you. And guess what Sherlock…
it’s happening to the people on YOUR email list too.
Don’t sweat the haters. Bill hates my emails. Billinda loves my emails.
I don’t care what Bill thinks.
5. Spend time writing your emails. It is, after all, kind of important.
This email was very easy to write. It’s why I wrote it, but often, it can take me 45
minutes to 1 hour to write a good email.
It’s worth it though.
Leverage… my friend… leverage.
A well-crafted email goes into my autoresponder sequences with other well-crafted
emails… and… those well-crafted emails make me money on autopilot for many years
And that’s it Daddio… or… Mommio.
Stay cool. Stay focused. Stay the course.
All the best.- Your loving friend Marty (syke!)
Go here to learn how to create a super successful Internet Business…