Sean Spicer is a Robot
I love bizarre headlines.
The late, great Gary Halbert used them all the time in his marketing.
And for good reason…
It’s like when you were a kid in class, crayon in hand, big fat smile
on your face, and coloring outside the lines.
Teachy didn’t like that.
You MUST color inside the lines.
God forbid you let loose and just enjoy yourself.
Robots are what schools create.
In marketing, like in life; if you’re the same as everyone else,
you’re not standing out…
And, in the attention getting business of marketing online, that’s a
sure-fire way to go broke very quickly… and stay broke at that.
You and I.
You and me.
Me and you… whatever, want the lion’s share of the attention.
Last thing we want is for an equal share.
We’ll leave that to the rest.
The way I see it. If it was good enough for Gary, it’s good enough for
me… and dare I say, YOU TOO.
So stand out.
Colour outside the lines.
Heck, if you feel like dropping a few F-Bombs from time to time. Why
not do it?
Sure, it might come across as unprofessional to some people, but those
fuckers are like teachy back in the first grade.
Sticklers for conformity.
The kind who raise their eyebrow if you use the wrong fork at the
The assholes with a stick up their ass.
Imagine if all comedians never cursed?
What a lot of dull comedy live shows we’d witness.
No No and threee times NO.
When I read a headline like, “Headless Woman in Topless Bar” – it gets
my attention IMMEDIATELY. It’s then up to the writer to keep it.
Get it first – and then keep it.
That’s the key.
Do all your headlines and marketing messages have to be bizarre?
Of course not, but to always be pushing the envelope and focusing on
getting the attention (the right kind) you AUTOMATICALLY stand out
from the other S.O.B’s pining for the attention of the same people in
Who doesn’t want that?
A couple for the road…
Worlds Smartest Ape Goes To College
Alien in Slammer After Fist Fight With Trump Over Melania
Heaven Photographed By Hubble Telescope
Have a good one.
All the best.
P.S. – Almost forgot…Here’s a one-page Email Funnel Cheat Sheet that my friend Declan O’Flaherty created that he said I could give away to you guys Click Here