A question I always get asked:
Should I listen to negative feedback and criticism?
Dan Kennedy once said, “Who you don’t serve is every bit as
important as who you do. It is always okay to trim the tribe.”
Now I’m not saying you shouldn’t listen to negative feedback if
it’s coming thick and fast – and from a lot of people, but if you
already have a good thing going, and you know it’s good, and your
existing customers say it’s good, then you should NEVER pay attention
to the people who don’t think it’s good.
You have to keep in mind that people love to criticize.
They love to complain.
And most often, these very same people are the ones you should
never listen to.
Like the guy last week who contacted me to let me know, that if I start
talking about religion in my emails, he’ll be gone from my list.
As if I should care.
Now, I don’t talk about religion (or politics for that matter), however, I
was so tempted to do so after that email.
Where is he now?
He didn’t leave, I deleted his ass from MY list.
Well, why not?
When you start changing your approach to appease these people, you
have just sold yourself down the river, and soon enough you’ll have
a business built around idiots – and worse – you’ll hate the work you do.
And believe me, there are more idiots who love to complain than
there are who don’t.
Take Dan Kennedy’s advice, trim the tribe.
So no, you shouldn’t listen to negative feedback and you
shouldn’t listen to criticism.
As long as you’re confident in what you are doing and you already
have existing customers/prospects/whatever that jive with that, then
for the love of God, keep doing what you’ve been doing and ignore
They are everywhere.
Lurking in the WSO section of the Whiner forum.
Commenting on status updates on Validationbook.
Beware of these morons.
Trim the fat – and build a strong following of people who see
what you see.
Who get what you get.
Don’t get it twisted, I’m not saying these people are bad; they’re just,
I know many of them personally.
I have relatives on Facebook right now taking selfies of themselves in
the mirror with their phones, pouting their lips.
It’s cringing to watch.
I love them, but they clearly have as much sense as a rock.
Not to mention, major insecurities to boot.
Giving opinions about things they clearly don’t understand.
Do I tell them this?
Fuck no I don’t.
What’s the point in that?
An idiot doesn’t like to be called an idiot – and they certainly don’t
believe they have a problem.
It’s the whole “you don’t know what you don’t know” thing that stops
people from realising this.
Do I know everything?
Of course not.
One thing I do know for sure though, is…
Smart people are definitely in the minority.
So I’ll continue to trim the fat.
I’ll continue to appeal to a certain kind of person.
And I’ll ignore the rest.
Heck, I can’t run the risk of building an email list, and therefore a
business, around intellectually challenged people who I know are going
to give me the most headaches.
You can do the same.
And it starts right here…
Keep in mind, this is NOT for just anyone.
You must be willing to stand out and go against the grain.
People pleasers need not apply.
I’m deadly serious about that.
Anyway, chat soon.