I’ll jump straight into this.
How often do you sign up to email lists?
That’s not a good thing.
Anyway, have you noticed how almost every list you sign up for – and consequently every welcome email you then get from that company or solopreneur, or whatever – all more or less say the same thing?
“Hey, thank you for signing up to me list…”
“Welcome to the family…”
“Over the coming days and weeks I’m going to send you a lot of fantastic content…”
It’s the same old welcome email you’ve seen prob’ly a million times before.
Now, if this is the first point of contact you have with your new subscriber, and “being different” is most important these days (remember: being different is better than being better), then why do so many people try to make it seem like they are better than everyone else, by actually doing the fucking same thing as everyone else?
Doesn’t make any sense.
But I suppose, people are just not thinking like this.
A while back I came across a welcome email from “CD baby” that was completely different, and as a result, the email itself went viral, with thousands of people sharing it around the web.
Here’s that welcome email…
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY!!
And remember, the first email your new subscriber gets from you, either helps you differentiate yourself from everyone else, or it does nothing but sound off like every other welcome email they have gotten, and are still getting on a daily basis.
Do you think spicing up your welcome email can have an impact on whether or not your next email gets opened?
Think about that.
No, really think about it.
I mean, if you’re building email lists, you’d be a fucking Donkey to not think about it.
Now, depending on which landing page you signed up on to get on my email list, chances are you may have gotten one of my own welcome emails, that does the complete opposite of what everyone else does.
Instead of thanking people for joining my list, I make it clear that I won’t thank them. I tell them that I don’t know who they are, and for all I know they only joined up to get a freebie; nothing else.
Here’s the start of that welcome email…
This is the part where I’m supposed to thank you for signing up
to my email list.
I’m not going to do that.
You’ve prob’ly decided to run for the hills with your free report anyway.
If that’s your intention, will you please unsubscribe before you
It’s the right thing to do.
I then lay out 6 things they need to understand before they go any further…
1) You will get a valuable email from me every day (If you don’t
like daily emails, you should stop signing up to people’s email
lists. Besides, there are no empty Inbox’s)
2) You won’t see me pining for your approval.
I don’t need your validation.
3) Listen to this before contacting me with your criticism…
4) You won’t catch me promoting “product launch” products (I’m
not a butt bandit for the gewroos. I can’t stand most of them)
5) If I promote something to you, I’ll show you proof that I use
it myself. If I don’t use it, or haven’t bought it, or don’t
believe it can help you, I won’t promote it (I’m not an affiliate
6) You will get a lot of valuable advice and content from me.
However, I will NOT show you how to earn $17.564.76 in a months
time. If you fall for that crap, please unsubscribe now, go get a
After that, I then say this…
So why should you stay on my list?
Dunno, prob’ly because I don’t care whether you do or not.
If you understand why that’s important, that’s a better reason
Why not make an educated decision after a couple of emails.
Here’s your free report…
It gets rid of people I don’t want to work with.
One more thing before I go on my merry little way: Do you think the people who DO stay, will remember me next time I send an email?
It’s much more likely that they will, right?
So, how many email lists have you signed up on, only to not even remember the marketer the very next day, when they sent you an email?
Many I’d imagine.
There you have it.
Can you write a welcome email (first point of contact) that stands apart from the many other welcome emails your subscribers are getting from other marketers?
You don’t have to be as ballsy as I am with mine.
You could easily do something like what “CD baby did above.
I think it’s worth it for you to sit down later on and craft a cracking welcome email that’s different and memorable and NOT just another, “Hey, thank you for signing up…” email.
First impressions last – and if you sound just like everyone else when you first meet your new subscribers – chances are they won’t pay any attention to you.
We are all looking for reasons to either pay attention, or ignore.
Most often, if you aren’t different, you WILL be ignored.
This is just ONE of many, many ways you can stand out from your competitors.
For more email insights than you can shake a pole at, go here next….
All the best.